Every year, Amazon hosts a huge sale called Prime Day. It’s called Prime Day because you need to be an Amazon Prime subscriber to take advantage of it. The discounts that Amazon offers are far-ranging, with its own devices – Fire TV and Echo for example – often getting some of the best prices that we’ll see all year – or until Black Friday at least.
We’re going to be comprehensively covering all the deals that are worth having right here, with Amazon confirming the dates for the event and early deals starting to appear. Here’s all the information you need so you can prepare for Prime Day 2023.
Best early Prime Day deals
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Amazon Fire HD 10 (2021)
Save 32%
$89.99 $189.99 Save $100
Amazon’s 1080p tablet is a great size for work or play – and it’s surprisingly affordable too.
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Amazon
Eero 6+
Save $28
$89.99 $139.99 Save $50
Make your home connectivity simple with the eero 6+ router to wipe out those dead zones.
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Ring/Pocket-lint
Ring Video Doorbell with All-new Ring Indoor Cam
Save 50%
$79.99 $159.98 Save $79.99
Pairing the Ring Video Doorbell with the Ring Indoor Cam means savings as well as peace of mind for your home.
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Amazon/Pocket-lint
Amazon Fire TV 4-Series
Save 31%
$309.99 $449.99 Save $140
Get connected with access to the Fire TV platform through this great 4K HDR TV and enjoy all the latest streaming entertainment.
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Amazon
Amazon Fire TV Stick 4K Max
Save 55%
$24.99 $54.99 Save $30
Amazon’s best Fire TV Stick has a huge saving – this is an absolute steal and well worth buying.
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Amazon
Ring Video Doorbell
Save 45%
$54.99 $99.99 Save $45
The 1080p video doorbell from Ring is a classic – and this discount saves big cash while getting your door connected.
Amazon device deals
Amazon
Amazon Fire TV Cube (3rd Gen)
$109.99 $139.99 Save $30
There’s a healthy discount on the latest Fire TV Cube saving you 21%. This device streams, it’s a handsfree Alexa and can control your TV and other devices.
Amazon
Ring Indoor Cam (2nd Gen)
$29.99 $59.99 Save $30
There’s decent saving on Ring’s latest indoor camera, giving you wired 1080p coverage for your home, with a built-in privacy shutter. This is the first time this camera has been on sale.
Amazon has started discounting its deals, and Fire TV and Ring seem to be the beneficiary of the early discounts. That could save you some money on a streaming device, but there’s a full range of Prime Day discounts on Ring’s cameras and video doorbells. We’ve highlighted the Ring Video Doorbell deal above, as well as the Ring Indoor Cam, but there are plenty of other options. The Ring Video Doorbell remains one of the most popular choices around, while its cameras fit neatly into the system – with everything compatible with Alexa.
We’re expecting many more deals on Amazon devices in the coming week, including Echo and Kindle.
Apple Airpods deals
Apple / Pocket-lint
Apple AirPods Pro 2
$199 $249 Save $50
These popular headphones from Apple have a $50 saving, so you can get your noise-cancelled tunes for even cheaper.
Apple/Pocket-lint
Apple AirPods Max
$449 $549 Save $100
Apple’s top headphones offer an over-ear design with Spatial Audio, noise cancellation and an iconic design. This $100 saving isn’t to be missed.
There are some good deals to be had on Apple’s ever-popular headphones, including the AirPods Pro 2 and the AirPods Max, Apple’s famous over-ear headphones. These aren’t the only AirPods Prime Day deals, and they also aren’t the only Prime Day headphone deals around.
Vacuum and robot vacuum deals
Dyson
Dyson V15 Absolute Detect
$599.98 $749.99 Save $150.01
Dyson discounts can be rare, so this $150 saving is a good chance to buy. It’s not the latest model, but it’s still a great choice.
Roborock / Pocket-lint
Roborock S7 Vacuum and Mop
$359.99 $649.99 Save $290
This coupon saving can get you $290 off the price of this popular robot vacuum cleaner, which can also mop. It’s also compatible with Alexa.
Prime Day is a great time to look at some domestic gadgets and robot vacuum cleaners are always popular. These compact cleaners can clean your house while you’re doing something else and integrating with Alexa means voice control too. The Roborock S7 is a great choice and this coupon will save you decent cash. There are other Prime Day robot vacuum deals to consider too, so it’s worth seeing what your options are. If it’s a conventional vacuum cleaner you’re after, then keep your eye on these Dyson deals on Prime Day, because you could save some money on this leading brand.
SSD and storage deals
Samsung
SAMSUNG 980 PRO 2TB SSD
$99.99 $145 Save $45.01
If you want incredible performance and top-notch speed, look no further than the PCIe Gen 4 980 Pro. It delivers speeds of up to 7000MB/s and has a massive 2TB capacity.
SanDisk
SanDisk Extreme 128GB microSD
$15.48 $25.99 Save $10.51
Not quite as fast as the flagship Extreme Pro, but still more than speedy enough for most people at up to 190MB/s. The 128GB model has a whopping 50% off.
Prime Day is a great time to grab components or memory cards and there are some great discounts to be had. There’s a range of SSD Prime Day discounts, as well as deals to be had on microSD cards, from a range of popular brands.
Laptop and Chromebook deals
Apple / Pocket-lint
Apple MacBook Air (M1, 2020)
$799.99 $999 Save $199.01
The ever-popular MacBook Air from 2020 gets a decent cut saving 20%.
Microsoft
Microsoft Surface Laptop 5
$944.96 $1299.99 Save $355.03
Surface Laptop 5 is a great machine and this model with 512GB storage has a decent discount to make it attractive.
Acer
Acer Chromebook 315
$202 $339.99 Save $137.99
A great price on this Acer Chromebook with a 15.6in display, perfect for school work or light computing needs.
Prime Day always serves up a range of deals on notebooks from a full range of brands. We’ve highlighted some of the options, but there are more laptop deals including gaming laptops, which includes a little off the Apple MacBook Air M1, that’s the model with the older wedge design.
We’re also pulling out Chromebook Prime Day deals for you to browse.
Wearables, fitness and smartwatch deals
Garmin
Garmin Forerunner 245 Music
$199.95 $349.99 Save $150.04
A fully-featured watch offering support for music so you can leave your phone at home. The Forerunner 245 Music is under $200, a great price.
Apple / Pocket-lint
Apple Watch Series 8
It’s got a great design, heaps of sensors, and more features than you’ll probably know what to do with. While its battery life isn’t the best on the smartwatch market, fast charging makes charging it daily a little less painful.
We always see a lot of Garmin deals on Prime Day and early offerings include the Forerunner 245 Music which is a great choice. There are also deals to be had on the Apple Watch although you don’t get the same savings on premium Apple devices that you do on other smartwatches.
Do I need to be a Prime member to get deals on Prime Day?
Yes, you need to be a Prime Member to benefit from these sales. Amazon offers a 30-day trial for Prime, so you can experience all the benefits of the service. Many people are Prime subscribers already though, so if you’re signed into Amazon you’ll be able to head right to the site on your phone app, Alexa or PC and get right into the shopping. You need to watch out for things like Prime Day Lightning deals where some of the best offers are available – as well as have a good list of what you actually want to buy.
Amazon Prime
Amazon Prime is a comprehensive subscription that gets you preferential delivery options, access to Prime Day sales, Black Friday exclusives, and access to Prime Video, Prime Reading and other services for a monthly fee.
FAQ
Q: What is Amazon Prime Day?
Prime Day is an annual sales event where prices are slashed across Amazon’s product lines, meaning there’s a chance to snap-up all sorts of deals. Amazon’s own tech gets some of the best discounts, so it’s a great time to buy another Alexa-powered device like an Echo Show. The deals aren’t just on tech, you’ll be able to find them on a full range of other products, but we’re most interested in the Prime Day tech deals, so you can save yourself some money.
Although it’s called Prime Day, the sales and discounts often last longer than a day. It’s often a 48-hour sales event, but Amazon often starts slashing prices before the big event – as much as 1 or 2 weeks in advance in some cases. Because Prime Day has become such a big fixture in the calendar, other retailers often join in – so it becomes an entire summer sales season.
Q: When is Amazon Prime Day?
Amazon Prime Day will take place on 11-12 July. Some deals will be starting immediately and some devices will be discounted well before the official sales days.
Prime Day first came into being on 15 July 2015 to celebrate the 20th anniversary of Amazon and that kickstarted the Prime Day sales. It was on 12 July in 2016, 11 July in 2017, 16 July in 2018 and 15 July in 2019. It was then bumped for a year for 2020, but came back to 21 July in 2021 and finally 12 July in 2022. So the pattern is well established for these dates in 2023.
But perhaps what’s more important is that Prime Day only officially starts on these days – the discounts themselves will likely start appearing from around 3 July, when early Prime Day sales kick into action.
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